I recently graduated from Liverpool John Moores University with a 2:1 BA Hons in Marketing, graduating with 69%, just 1% off a First, and I am incredibly proud of this. My three years at university were amazing and my confidence and independence blossomed living away from home. My degree also allowed me to dive headfirst into the world of brand development and consumer behaviour, something which I have really enjoyed studying. For me, marketing isn't just about numbers or metrics, it's the fascinating challenge of linking consumer psychology to individual habits, using data-backed storytelling to influence how people perceive a brand. As a marketer I now enjoy following successful marketing campaigns in all aspects of life.
Since graduating in July I have been actively seeking out advice and experience wherever possible to help me become a more appealing candidate as I start my career search.
Whether working on ad hoc marketing campaigns for a student pub or my marketing placement at a local zoo I’ve built a strong foundation in working under pressure, time management, and creative problem-solving. Previous part-time roles have also instilled in me the importance of professionalism, communication and organisation.
As I step into the next chapter of my career, I am eager to bring my enthusiasm, analytical mindset, and hands-on experience to a forward-thinking team where I can continue learning, collaborating, and making a meaningful impact.
Dr Natalie Taylor, Senior Lecturer and Programme Manager (MSc Digital Marketing), LJMU
The person behind the portfolio.
When I’m not studying or looking for the next online course or experience to enhance my skills you’ll usually find me out and about enjoying life, or travelling to new places. Having recently made the move post-university, I’ve been loving exploring a brand-new area and new home. This often involves taking my two cocker spaniels out for long, scenic walks or hopping in the car for a relaxing drive to clear my head and enjoy a nice pub lunch! I also enjoy catching up with family and I follow the F1 at every opportunity.
Maintaining a strong connection with my roots also matters to me. Whether it’s keeping in close contact with my university friends, organising trips out to Manchester, or heading back up to Liverpool to catch up, I value these strong friendships that helped me survive my degree. After all, understanding people and how they connect, what they enjoy, and what brings them together, is also at the heart of great marketing.
Ideas backed
by application.
A mix of university projects, independent ventures and practical experience, showing how I transition ideas into real-world solutions.
St Johns Shopping Centre, Liverpool
Student Shutdown campaign
London visitor experience
Andy’s Bedroom immersive experience (mock-up)
The Fly
Local student venue campaign
Holmes Chapel Zoo
Practical local marketing experience
Etsy business
Independent marketing/business project
Consumer data analysis
Full reporting and recommendations
Certificates and more
To complement my BA (Hons) Marketing degree and hands-on campaign experience, I continuously upskill through industry-recognised certifications. I have also held several part-time roles over the last 5 years, providing me with skills I can now take forward in my career.
LinkedIn Learning Certificates
- AI and Digital Marketing Trends (Sept 2025)
- Analytics Foundations (Dec 2024)
- Excel Essential Training (Microsoft 365, Oct 2023)
- PowerPoint Essential Training (Microsoft 365, Nov 2023)
- Word Essential Training (Microsoft 365, Nov 2023)
LJMU Business School Assessment Centre Experience (Anfield Stadium, Dec 2024)
Immersive, real-world corporate assessment simulation designed to evaluate graduate-level employability and leadership skills.
Retail and customer experience
Roles with H.Samuel, Victoria’s Secret, Next, Boots and Holiday Inn developed communication, sales, customer insight, organisation and performance under pressure.
Marketing theory with practical experience.
My degree gave me the theory. Live briefs, independent projects and hands-on experience taught me how to apply it.
Consumer insight
Turning research, audience behaviour and data into clear marketing decisions.
Campaign thinking
Developing ideas from the initial brief through audience, positioning, channels and measurement.
Creative communication
Turning ideas into clear presentations, promotional materials and digital content using tools including Canva and PowerPoint.
Commercial mindset
Thinking beyond how something looks to consider budgets, customer behaviour, measurable outcomes and business objectives.
Let's start a
conversation.
I'm looking for a graduate or entry-level marketing role where I can contribute fresh thinking, learn from an experienced team and continue developing through practical work.